Generosity
The other day I booked a room straight via a hotel’s website, no intermediary. Cost of the room night, several hundred Euros. When receiving the… Read More »Generosity
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Helmut Clemens
Introspective marketing
We recently have come out of one crisis and are in the middle of the next one, promising to overshadow our existence for quite some time even though a superfluous buoyancy is covering up the underlying causes for mos
Conceptual promiscuity
Nowadays, when being approached over a hotel project by a potential customer and when asking this potential customer about the kind of clientele s/he envisions… Read More »Conceptual promiscuity
Boutique Hotel project in Tuscany
We just got back from a site inspection visit to Tuscany, close to San Gimignano and Siena, where we had been asked to evaluate the… Read More »Boutique Hotel project in Tuscany
Boutique Hotel Project Romania
Over the last couple of weeks we have had the pleasure to assist the promotors of a magnificent boutique hotel project in the Carpathian Mountains… Read More »Boutique Hotel Project Romania
El buda
Cuando tienes que montar un SPA y no se te ocurre nada, pones un buda y ya tienes el concepto. El símbolo de buda, por… Read More »El buda
Huella emocional positiva
La ilusión lo es todo, o casi. Cuando analizamos los distintos medios de la mayoría de los hoteles de Baleares, encontramos una hegemonía apabullante en… Read More »Huella emocional positiva
Sostenibilidad
Dicen que a los niños les contamos cuentos para que se duerman y a los adultos para que despierten. Permítanme que les cuente un cuento.… Read More »Sostenibilidad